When We “Rethink Possible”


Last year, AT&T wanted to change the consumer view of their image from being a communications company into one of innovation.  Their new marketing campaign “Rethink Possible” consisted of a collection of ideas geared towards helping us expand our boundaries into unchartered territory, places we once labeled as “can’t.”

This new concept would only be beneficial to those who dared to take another look at something hard as favorable opportunity.

In the book of Numbers Chapter 13, Moses sent twelve spies into the land of Canaan. He spoke promise into them, ” This is the land God promised the Israelites, the one flowing with milk and honey.”

The task at hand for the spies was to check out the enemy, and develop a battle strategy to defeat them. But ten of the spies came back with a bad report and caused the children of Israel to complain about moving forward.

However, two of the spies brought a different perspective.  Joshua and Caleb said their enemies were “as grasshoppers … we are “well able” to possess the land.”

Joshua and Caleb leaned into their faith in God, entering into the land of milk and honey, prospering where those who lacked faith in God and saw the enemy as giants did not.

In Matthew 17:20, Jesus tells us, “I can promise you this. If you had faith no larger than a mustard seed, you could tell this mountain to move from here to there. And it would. Everything would be possible for you (CEV).”

Consider some pioneers who stepped into unchartered territory. When most spoke of the enormousness of the task or the impossibility of the outcome, others, such as Martin Luther King, Bill Gates, and Mark Zuckerburg saw the task as an opportunity for the taking and decided to “Rethink Possible.

These pioneers were willing to take “another look,” willing to change perceptions about a particular image, concept or practice. It’s like the famous illusion, when you see the drawing of the old lady with a pointed chin, huge nose and scarf tied on her head–if you hadn’t dared to take another look, view it from another perspective, you would have never seen a side view of a young lady with a feather in her hat. What if you had stopped with the first look?

If we are to move forward in the things of God and receive everything he has for us, we’re going to have to step out in faith to change old perceptions and ideas. That new career, your education, starting that new business, those are not giants you cannot obtain or overcome, they are within reach to them that believe.

Rethinking Possible. We are well able to possess what God says is for us when we walk this journey by faith.

What places have you labeled as “Can’t” that you need to “Rethink?”  Leave us a comment below. 

cynthiaBy Cynthia R. Bennett

Founder of This Journey Ministries.

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